First-party traffic only
No aggregators, no co-reg, no rebrokered data. We own the ad account, the funnel and the consent record on every lead we send.
Now onboarding new buyers — insurance & home
Leads your sales floor actually wants to call.
We are a performance lead generation company. We run our own media on Meta, TikTok and NewsBreak, own every landing page and every consent record, and deliver insurance and home services leads to your CRM in real time — priced per lead, no retainer, no lock-in.
Live channel mix
Delivering
Auto & home insuranceLive
Roofing, solar & HVACLive
Consent certificateEvery lead
DeliveryReal time
Why buyers choose us
We are not a broker. We are the source.
Most of what gets sold as “exclusive” has already been resold three times. Every lead we deliver starts with an ad we wrote, a dollar we spent and a form we built.
Real time, not batch
Leads post to your CRM or dialer within seconds of the form submit, while intent is still hot. Contact rates live or die on this.
Priced to your CPA
Cost per lead is set against the numbers you need to hit. If the math stops working for your floor, we change the targeting or we stop.
Compliance you can audit
TrustedForm or Jornaya certificate, timestamped IP, consent language and the exact creative served — attached to every record.
Scale on your terms
50 leads a day in three states or 800 nationwide. Daily caps, day-parting and state-level filters are yours to set and change.
Honest return policy
Wrong number, duplicate, out of area, under age or clear non-intent? Flag it in the return window and it is credited. No arguing.
Verticals
Two markets we know properly.
We deliberately do not run twenty verticals badly. We run insurance and home services, and we know the creative, the funnel and the buyer economics in both.
Insurance
Consumers actively shopping coverage, filtered to your appointed states, age bands and risk profile before they hit your dialer.
- Auto
- Home
- Final expense
- Life
- Medicare
- Health / ACA
Home services
Homeowner-verified demand for high-ticket jobs, qualified on ownership, property type and project timeline — so reps are not chasing renters.
- Roofing
- Solar
- Windows
- HVAC
- Bath & kitchen
- Siding
Meta
Facebook and Instagram feed, Reels and Stories — our largest, most stable source, with the volume ceiling to ramp a new buyer fast.
TikTok
Where we reach the under-45 shopper the insurance market under-serves. UGC-style creative, cheaper clicks, a different lead profile.
NewsBreak
Local-news context and an older, higher-intent homeowner audience. Consistently our best channel for home services and final expense.
How it works
First call to first live lead in about a week.
No discovery decks, no six-week onboarding. We agree the spec, wire up delivery, run a paid test and read the numbers together.
Scope the buy
Vertical, states, daily volume, target CPA, the hours you are staffed and the filters that move your close rate.
Wire the delivery
Ping-post, direct POST, LeadsPedia, Boberdoo, HubSpot, Salesforce, Zapier, or plain email and CSV. Built to your spec.
Run a paid test
A controlled volume across proven angles, inside your staffed hours, so both sides get a real read on contact and close rate.
Scale what converts
Budget shifts to the angles your floor closes; the rest gets cut. Weekly numbers and a direct line to the person running your media.
Lead quality & compliance
Filtered before you are ever billed for it.
Volume is easy. Volume that converts is the whole business. Records that fail these checks are never sent and never invoiced.
- Consent captured and certified — TrustedForm or Jornaya on every submission, retained and retrievable.
- Phone validated in real time — line type, carrier and reachability checked at submit.
- Email and geo verified — deliverability plus ZIP matched against IP location.
- Duplicates suppressed — cross-campaign and cross-buyer dedupe windows you define.
- DNC and litigator scrub — federal DNC and known-litigator lists screened before delivery.
- No incentivised traffic — no sweepstakes, prize wheels or reward funnels. Ever.
Compliance record — per leadRetained
Consent certificateTrustedForm / Jornaya
Disclosure shownStored verbatim
Buyer named on pageYes
IP & timestampCaptured
Landing page URLCaptured
Campaign & creative IDCaptured
Time to delivery< 60 sec
Full compliance packet available on request for any lead we have delivered.
Straight answers
What new buyers ask us first
Are the leads exclusive?
Exclusive is our default and what we recommend. Shared delivery (up to three buyers) is available in some verticals at a lower CPL. Whichever you choose is written into the agreement, not left vague.
What does a lead cost?
CPL depends on vertical, state, exclusivity and volume. Tell us your target CPA and monthly capacity and you get real numbers on the first call — not a range designed to get you into a meeting.
Is there a contract or minimum spend?
There is a minimum test volume so both sides get meaningful data, usually a few hundred leads depending on vertical. After that it is week to week. No annual contracts, no retainers, no termination fees.
How do returns work?
Invalid records — disconnected or wrong numbers, duplicates, out-of-area, under-age or clear non-intent — are returnable inside an agreed window (typically 24–72 hours) and credited against your next invoice.
Can you deliver into our existing system?
Yes. Real-time HTTP POST or ping-post with JSON or XML, plus native delivery into LeadsPedia, Boberdoo, HubSpot, Salesforce, GoHighLevel, Zapier and most dialers. Custom endpoints are tested against your sandbox before a single live lead posts.
What if the test underperforms?
We look at the data together first — speed to dial, script, a filter that is too loose, or an angle attracting curiosity instead of intent. If it is our sourcing, we adjust and re-run. If the economics genuinely do not work, we say so and part on good terms.
Get started
Tell us your CPA target.
Send the vertical, the states and the volume you can handle. You will get a straight yes, no, or here-is-what-would-work — within one business day.
- Emailharsh@adlouis.com
- HoursMon – Fri, 9am – 6pm ET